Why Your Website Isn't Ranking on Google (and the Solution)

Can’t find your website on the first page of Google? Let me give you some reality checks.

If you are doing everything on your own from running the business to handling leads and from writing content to doing SEO, you might need to work with a local SEO agency in Cardiff to see better results.

Did you know If you just type any general query on Google, you will get millions of results in a few seconds?

What does that mean?

Millions of web pages are trying to rank to answer the same query and win the first spot on Google.

Beating every page isn’t easy so you need to be patient.

But if you believe your content is optimized for related keywords, and spending on Google ads, but still not seeing the results, you are making some mistakes that are killing your Google ranking.

Here are 5 reasons why your website isn't ranking on the first page of Google and how to fix them.

Let’s explore them one by one and get you the spot you deserve.

1. Your Site is not on Google’s Index

This is one of the main reasons why your website might not be ranking on Google. Sometimes, crawling issues in big websites also lead to this problem.

Every year Google releases new changes in the search engine crawling mechanism; it grows better than before to provide accurate results to users.

If you think your site doesn't appear on SERP (Search Engine Results Page), do the following:

  • Use online tools like SEMrush or Ahrefs to check whether your pages are indexed or not.
  • Use Google Search Console to see if your pages are being crawled or not.
  • Check for indexing errors and submit a new sitemap.

How to Fix If Your Pages are not Indexed?

Many people concentrate only on the traffic; they pay zero attention to indexing. You need to check if your website is blocked by robots.txt files and submit a request to Google for re-crawling the pages that are not indexed.

Another solution is to point the Googlebot to a redirect chain as they also impact SEO.

You only need to make a list of old URLs and their corresponding new ones and add a redirect from the old page to the new one through server log files.

Add frequent new posts on your website as this will help Google to crawl your site more often and attract users to visit the site more often.

You will get your website indexed by Google eventually, but be patient and consistent with the above solutions for a few days to achieve the target.

2. Is Your Content Good Enough?

Google aims is to "organize the world's information and make it universally accessible and useful."

You need to align your content to user intent and optimize for the keywords to create content that ranks.

Ask yourself the questions: Is your content addressing the pain points of the readers? Is it relevant, concise, and well-articulated?

Is it promising them any solutions?

Do they feel understood, heard? Are you using infographics and high-resolution video content to attract readers?

If your answer is negative, you might need to understand why your content marketing is not working.

Google might also rank you low if your website has duplicate or poor content - one of the crucial reasons why you see your website ranking low on Google SERPs.

How to Avoid Using Duplicate Content on Your Website??

You check here to see if your site has any duplicate content. Just paste your URL and check it out.

Use Grammarly to check plagiarism and any grammar errors in your content before publishing it.

The best way is to hire a professional SEO agency in Cardiff to help you remove duplicate content from your website without affecting it and provide better, unique content for your users.

In short, the user experience is the key to a better ranking on Google SERPs.

If you want your website to rank high, make sure your content is insightful and easy to understand.

3. Disregarding Social Signals

Another reason why you can't see your website on Google search results is you are not giving much importance to social signals.

Google uses social media signals to determine which websites are active on social platforms and whether users are engaging with them.

Leveraging social signals to your full potential.

Quick Sprout explains in their latest research: “We need to understand that search engine optimization includes the search that happens on social media search engines.”

Social signals have become important in overall business marketing strategies for websites.

Sites with great content usually get shared on various social channels, resulting in traffic generation and ultimately better ranking on Google SERPs.

When search engines see your site getting appreciated by many people, web crawlers signal it as a credible source which results in improved ranking

How to Leverage Social Signals?

If you are already writing high-quality content, then make your content easy to share, like adding powerful CTAs where you want users to convert and have discussed persuasive points.

Compelling CTAs can persuade users to share your content with their friends on Facebook, Twitter, and other social sites.

Secondly, promote your site/content on various social channels manually, or you can search local SEO in Cardiff to get services to promote your website/content for better exposure and traffic generation.

4. Poor Website Design

Google looks at many factors to determine where your site should rank, and one of them is good and attractive website design.

Did you know 75% of web credibility comes from a good web design whereas 66% of users say they want to look at a beautifully designed website when consuming content?

So if your website has a poor design, it’s not only bad for users who will probably leave the page within few seconds but also can't get ranked on Google SERPs since it will raise your bounce back ratio.

In other words, if you fail to convince users quickly, it’s another reason why Google can't rank your website on the first search engine results page.

How to Fix It?

Make your website design look more professional and user-friendly. Use valid, clean codes which are easy to read even by search engine crawlers.

It’s also important to make the content on the page easily readable for users. If you think your website is not up to the mark in terms of design, hire a professional web designing company.

Make sure your content formatting is also done properly. Users tend to read content that is comprehensive but also easily skimmable and does not confuse them.

If your content reads well and has proper H1, H2, and H3 headings, and you use Bold/Italics to highlight essential points, it gives a user-friendly feel, and Google might rank your website.

Make your website design look more user-friendly and professional by removing all clutters and make it simple yet elegant.

Remove anything that distracts readers from finding what they need on your website/page.

5. Are You Publishing Regularly?

Do you know why most B2B and B2C businesses have documented content marketing strategies?

Because creating consistent and regular content is a must-have strategy to rank on Google.

As discussed earlier, Google wants to provide users with the best content. So, if your site does not have fresh and useful content, it’s considered a negative signal by search engines.

As far as content is concerned, it’s not only about the quality of the content but also about how often it is published and updated.

How to Fix It?

Publish new and fresh content regularly on your website. If you don't get good topic ideas in your broader niche, go micro.

Find the topics that have fewer search results on Google like discussing your winning case studies to attract customers

There are additional ways you can publish new content on your websites, such as leveraging guest blogging, writing how-to guides, and answering the most frequently asked questions in your niche.

Guest posting has become the reality in 2021. The more backlinks your site has, the higher the chances to rank on Google.

If you still fall for the guest blogging myths, you need to reconsider your decision and invest in guest posting now.

Updating your articles and blogs from time to time is another crucial factor to rank as Google replaces the new and fresh content with outdated content.

For instance, if you find new studies about the content you have posted on your website, go and update it.

Also, make sure you share your content on social media channels to attract readers and Google ranking.


By - 24 Sep 2021

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