If you think checking Google ranking is not important, think again!
If you don't know where you are ranking on Google, how would you know the efforts and consistency required to get to the number one spot?
That’s what an SEO company in Liverpool would suggest to the client before an SEO audit of their sites.
Read on to understand why checking your ranking is important to get organic traffic to your site.
What can happen if you don't check Google's ranking? It's rather simple: You won’t understand why you aren’t ranking and people won't find you. If your website has low visitors, it is difficult to survive in the online realm where competition is increasing forever.
Ranking on the number one spot is crucial as 50% of clicks go to the top search results. Also, isn't it crucial for business owners to know what people are saying about their businesses before reaching out to them?
Your website should be ranked on the first page of Google if you want to gain more traffic because that's where most people look search for related keywords. If not, then you need to check why are you not ranking on Google.
That's why many small businesses in Liverpool search for the best SEO agency in Liverpool to manage their SEO campaigns.
It helps you to understand the daily audience visiting your website, how often they come back, and the number of sales made.
For instance, if your website is in the top three positions on Google but there are no visitors, you need to check why your content marketing isn’t working. Checking Google ranking is therefore important in determining future strategies to improve your website.
It will also give you an idea of which of your content is ranking and which fails to resonate with audience search intent.
For instance, if one of your articles is ranking on the 5th page and one isn't even indexed yet, then instead of putting efforts into the non-indexed you better increase SEO efforts to rank your 5th-page article to gain better visibility for those keywords.
Checking each keyword individually is time-consuming and requires great effort, instead, utilizing the ranking tool to gain insights can help you decide future SEO strategies.
Google Search Console is Google free service that helps eCommerce website owners/marketers monitor and maintain their websites. It has many useful features like:
In short, Google Console helps you gather information about your website so that you can decide what changes to make to improve it for better search engine optimization.
The primary feature of the browser is that it gives you insight, showing how your site appears in Google SERPs across different types of queries and what strategies you need to rank on Google featured snippets.
Ahrefs is an SEO tool that helps you check the ranking of your website and its pages. The tool also gives you very important insights such as what keywords are ranking your site?
What percent of traffic comes from Search Engines, referral websites, direct paths to the site, etc.
You can use Ahrefs for checking website rankings but also for research purposes like which competitor has recently made an update and how this has affected its position in search results, what keywords their sites rank for, and many more.
Ahrefs helps you find out what keywords are driving traffic to competitors’ sites. This is very important information for e-commerce business owners/marketers because it gives them an idea of the kind of keywords their competitors are ranking for and whether they can do better or not.
Ahrefs is also useful for your site because it gives insight on which keywords are bringing traffic to your website and whether these keywords are the right ones or not.
You can make use of Ahrefs by creating an account that will allow you access to the tool's features.
If you don't want to create an account you can opt for the free version which offers limited services like checking three pages for any domain and analyzing five keywords per page.
SEMrush is another great tool used for research and analysis of your website and its rankings.
It gives you insight into what keywords each of your competitors rank their site. It also provides insights like what percent of traffic comes from search engines, referrals, and other sources as well as site audit, which helps you monitor your site speed and SEO.
SEMrush provides businesses with an opportunity to monitor and analyze what their competitors are up to. Here are some reasons you should use SEMrush:
SEMrush is very useful for business owners because it uses a different approach than most tools and services that help you analyze and monitor your website's ranking by showing what keywords your competitors rank their site for.
SEMrush gives you a list of these keywords along with other insights like how often the keywords are searched, competition for each keyword, and domain authority of competing websites.
You can make use of SEMrush by creating an account for free or pay depending on the version you want to buy.
Search engine optimization Moz is a suite of tools used for search engine marketing strategies. The suite contains different tools designed to help website owners/marketers perform duties required to improve their rankings in SERPs such as technical SEO audits, local listings management, etc.
As a business, you should use SEO Moz to keep track of your website ranking and traffic. Businesses need to know how they are doing in their niche and SEO Moz provides you with information on how well your site is positioned.
One of the reasons why businesses should use SEO Moz to track their website ranking is that it helps you learn what works and what doesn't work.
For example, if you see an increase in your website searchability but the ranking of your site hasn't improved, it alerts you that something is off and maybe you are making some fatal SEO mistakes.
You can gain access to all Moz tools for free with limitations on some of them. If you want to be given full access to the suite, you will have to pay $99/month or $599/year which is billed annually.
SERanking is a tool used to check the SERPs of your website or keyword. You can gain insights about how your pages/website rank for different keywords and what position it holds.
On top of that, you can also manage data collected using SERanking in Google Analytics with accurate results.
In short, you will be able to perform competitor analysis on a large scale without much effort because SERanking offers unlimited services.
SERanking is a must tool for businesses to track their brand in SERPs and compare how it ranks in different locations globally.
Using this tool allows companies in making informed decisions about strategy changes including SEO, content creation and development, and to improve social media marketing, etc.
SERanking offers three services. The first service is rank tracking which helps you to collect data for your business and analyze it.
Second, there is competitor analysis that gives you insight into how your competitors rank their site/pages using the keywords you search for.
Lastly, SERanking also provides a website audit tool that keeps track of your website's performance.
You can access the tool for free but if you want certain features like Full Reports with history and graphs etc., report export options, and support from a professional team you need Premium Membership.
Ubersuggest is another powerful tool that allows you to run keyword research/keyword suggestions on a large scale.
It works by checking the Google Autocomplete feature and returning the most searched keywords within the last few years.
You can use the data returned from Ubersuggest as a reference point for your research or strategy development purposes.
Through Ubersuggest, you can discover niche keywords for which there is no competition or low search volume that could increase traffic.
Ubersuggest helps you find long-tail keywords with high search volume to improve your site rankings and generate targeted traffic to your business website/blog/products etc.
Ubersuggest is beginner-friendly because it is a simple keyword research tool that offers accurate results with minimum effort. You simply need to enter a keyword or phrase, choose a position type (exact, over or under), and click search!
You can access the tool for free but if you want certain features like exporting keywords in different file formats and faster processing speed, you need to buy their premium membership.
So, these are some of the must-have tools for small business owners to create effective SEO strategies to improve their online presence and connect with the target audience.
But managing everything isn’t easy for the business owners, that’s why most businesses in Liverpool seek SEO services from SEO companies in Liverpool to gain better visibility with proven SEO strategies.
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