How to Build a Social Media Marketing Strategy in 8 Steps?

How to Build a Social Media Marketing Strategy in 8 Steps?

Thinking about marketing your brand on social media in 2021?

You’d have to create a winning social media strategy for that. Or, find an agency that offers social media marketing services in UK.

Don’t have the budget or means to hire someone?

We’ve got you covered!

In this blog we’re going to discuss everything you need to know in order to develop a social media marketing strategy. We’d also be sharing a step-by-step procedure so you can create a social media strategy with ease.

So, let’s get into this!

What is Social Media Marketing?

Social media marketing is the most common method of promoting your brand online and engaging your target audience in any niche.

Whether you sell products or provide services, creating a social media profile for your business can help you reach millions of social media users who can be your potential customers.

In addition to this, social media marketing helps:

  • Increase your brand awareness
  • Improve brand image
  • Increase customer engagement
  • Sell products and services using social ecommerce solutions
  • Provide customer service
  • Promote your products and services through advertising campaigns

What is a Social Media Marketing Strategy?

A social media strategy includes your social media goals. It also states the tactics that you will use to achieve these goals, as well as the metrics that you will track in order to measure your measure your progress.

You should also include your list of social media accounts in your strategy and define goals and objectives for each platform.

Tip: Get social media marketing services in UK if you don’t have enough time to do it all on your own.

Steps to Creating a Social Media Marketing Strategy

Remember that a winning social media marketing strategy always begins with analyzing you target audience and setting up your goals. Also, measuring the results and continuous optimization is the key to succeeding at social media marketing.

Step 1: Choose Goals for Your Social Media Marketing

The first step to creating a social media strategy is establishing your social media goals and objectives. And while you’re at it, remember to set goals that are S.M.A.R.T.

In other words, your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Bound

For example, this can be one of your goals if you’re an SEO agency in UK:

We will use Facebook and Instagram to raise awareness about SEO through infographics and informative posts.

In accordance with what your goals and objectives are, write down the metrics that you will be measuring in order to keep a check on your progress. Have a look at this image:

Step 2: Analyze Your Target Audience

Learning about your target audience and creating an audience persona is a must if you really want to succeed at social media marketing.

You audience persona would include information about your target audience such as:

  • Age
  • Gender
  • Location
  • Average income and job
  • Interests
  • etc.

Knowing these things would allow you to create posts that are of interest to your target audience. In this way, you would have better chances at succeeding in improving your customer engagement.

Additionally, if you’re considering hiring social media marketing services in UK for properly advertising on the social platforms, your audience demographics would allow you to run targeted campaigns that drive results.

Step 3: Know Who Your Competitors Are

No matter in whichever industry you are, your competitors must already be using social media for marketing purposes. Even if they’re not doing it, they’d be thinking of getting into it.

Conducting a competitive analysis would allow you to understand how your competition is performing on social media. Look at what they’re doing and the kind of response they’re receiving. This will also help you spot their mistakes and you can avoid committing the same faults.

Step 4: Conduct a Social Media Audit

Do you already have social media accounts for your business?

If yes, you need to ask yourself the following questions:

  • What type of posts get engagement?
  • What does not work?
  • Which networks or social media platforms are being used by your target audience?
  • How is your social media presence in comparison to that of your competitors?

Once you’ve got the answers to these questions, you can start working on improving your social media marketing efforts.

Can’t figure out what works and what doesn’t?

Get help from a social media marketing expert in UK (or wherever else you’re located).

Step 5: Set Up or Improve Your Social Media Profiles

If you don’t already have a presence on social media, set up your business accounts. Or, you can work on improving the existing ones as discussed above.

For this, it’s important to understand what you audience’s interests are and which social media platforms they use.

You can also differentiate your goals for each platform. For example, most cosmetic brands in UK use Snap Chat and Instagram for sharing makeup tutorials and promoting their brand through influencer marketing. The same brands use Twitter when it comes to customer support.

Step 6: Look for Inspiration

After you’ve set up your profiles, it’s time to start looking for inspiration so that you can get your mind set on the type of posts that you’d be creating for your social media accounts.

You can look at social media success stories of various brands. Or check out some award-winning social media campaigns for inspiration.

But, when you’re working on your social media marketing strategy, don’t be afraid to experiment.

Step 7: Create a Social Media Calendar

Creating a social media calendar for your posts would make it easier for you to stay on track. Also, you will have your posts designed and published on time this way.

Set a posting schedule for all of your social media accounts. In addition to this, determine the type of content that you’d be posting on specific days of the week in order to ensure that the content being posted is not of a single type only. 

Step 8: Measure Results, Evaluate, and Adjust

Lastly, after you’ve implemented your plan, it’s time to start measuring the results by looking at the performance metrics that you set against each goal and objective in the very first step.

Track your performance reports to understand the kind of posts that get better engagement or drive more traffic to your website and optimize your social media strategy accordingly.

Don’t have the time to do all of this? Find the best social media marketing services in UK!

By - 16 Jul 2021

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