6 Major Key Factors for Success in Ecommerce


The online shopping frenzy is spreading fast as wildfire, and that has led to e-commerce businesses growing quite rapidly in the past few years.

Right now, e-commerce is eating up most of the current retail channels, turning not just into a prevalent method of making sales, but also the primary choice of anyone with a business idea. 

However, although a great place for generating revenue, the digital market is highly competitive, and it can be hard sometimes to make a sale when your customers are being continuously targeted by a huge number of competitors. 

Don’t want to lose sales to the competition? 

We’ve listed down some major key factors that you really shouldn’t be ignored if you want to hit it big online!

What Factors can Add to Your E-commerce Success?

Are you thinking about getting your own ecommerce website developed? Or, do you already have one that isn’t delivering the desired results? 

Whatever the case may be, remember that you’re not alone in this struggle. In a sense, as much as 80% of all e-commerce businesses fail!

Now, you must be wondering why right?

Well, the major reason is often having an ecommerce site that isn’t developed right. So, your first step to generating remarkable revenue online should be none other than choosing the best ecommerce solution out there.

Once you’ve done this, and your store shelves are all set for online customers, it’s time to focus on the key factors listed below:


1. SEO is the Game-Changer

When it comes to the online world, it’s the giant search engines that decide who gets to be on the top, and, ultimately, attract the most traffic and win the most customers. 

However, with Google updating its search algorithm continuously, it’s not that easy to keep up with the optimization while you’re managing your business at the same time.

So, if you really want to sell to more customers every day, we’d recommend you to get your site optimized for SEO by certified experts, and sit back to enjoy the rapid increase in traffic to your online store! 

Don’t believe us? Check out these statistics on how important SEO is for e-commerce websites:

Not ready to invest? There are companies that offer a free SEO audit, try that out!

2. Loading Speed Matters

After you’ve successfully made yourself visible to the target audience out there, it’s time to move on to the stuff that would actually impact your visitors’ decision to make a purchase.

Yes, we’re talking about user experience here, because you don’t want to attract all that traffic for nothing. 

Let’s face it, with so many options available out there, customers don’t want to wait while your site loads, they want ease, convenience, and fast results. Manage to provide all of this, and the sales are yours!

All in all, page speed is an increasingly important factor in e-commerce conversion rate, and if its fast, you’d be converting more visitors into customers every hour! 

Here are some statistics on how page speed affects bounce rate and the number of pages viewed:

3. Make it Mobile Responsive

Did you know that as much as half of your web traffic comes from mobile devices? 

Well, you do now! 

Optimizing your site for mobile devices means its easy to use on smaller screens and half of your web visitors, those who use tablets and mobile phones, would be enjoying a great user experience, which would increase the probability of them buying from you. 

What should a mobile responsive site include?

Just some resized text, changeable navigational positioning, and fewer images so that the pages load without much delay. 

Have a look at the image below and see for yourself how important mobile responsiveness actually is:

4. Easy Check-Out Process

Nowadays, customers want ease in everything. A little bit of inconvenience, and they’d abandon their shopping carts, which, of course, is something every e-commerce website owner hates.

An easy, one-page checkout and payment process can be the best solution to the cart abandonment issue. 

Moreover, if your website requires customers to have an account in order to make a purchase, don’t wait till the end of the buying process, since that would just annoy your customers. Add an account set-up page in the beginning, and make sure all the fields in the form are clearly labelled so that you customers won’t have to face any difficulty. 

5. Secure All Transactions 

Is your site labelled “Not Secure” by Google? 

If yes, then you must be losing a huge number of sales every single hour!

Don’t want that to happen? Get an SSL certificate right away and show your customers just how trustworthy you are!

Plus, that padlock icon displayed in a web browser not just indicates a secure mode, but it also helps build customer trust. 

6. Leverage Social Networking

Next up, for e-commerce success, you’d want to improve customer engagement with your online store by letting them know more about your brand and products. 

For that, we’d recommend you to partner with a social media marketing agency that can help promote your brand in real time, while targeting your customers on the social platforms where they spend hours on a daily basis. 

Apart from this, you can create a blog to increase customer engagement by sharing useful information that’s related to your products and services. 

Also, make sure you’re using social sharing buttons on your website if you want to acquire more customers and generate higher revenue online. 

Want to know more about why social media is so important for e-commerce success? Have a look at this:

In addition to all these factors listed above, it’d be best if you also add some product reviews on your ecommerce site or social media page. 

Plus, don’t forget to put your contact info, including your email address, phone number, mailing address, and location on all of your web pages to make it easier for your customers to get in touch with you at all times!

All in all, setting up an online store that actually works can be a daunting task. So, if you don’t have enough time to manage it all on your own, we say leave the task to those who know how to create expert ecommerce solutions!

By - 12 May 2020

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