Are you an entrepreneur or digital marketing expert, looking to take your brand to the next level? Are you looking for the best platforms to get your brand message out to customers?
If this sounds like you, then you need to read this blog!
Many businesses are content to stick with a single advertising platform or two. However, a good brand will always try out new platforms that can get them closer to their customers.
If you have outsourced your marketing to a top digital agency in UK, then they will likely target more than one social platform to promote your brand.
So which platforms should you use?
Read on for a complete guide!
Going digital is now a necessity for most businesses. Whether you are selling wholesale, retail, or providing a service, you should have enough digital presence to ensure your business's survival.
However, the best businesses don’t care about survival; they want to grow!
A top digital agency in UK can help promote your brand online, but choosing which platform to target is up to you.
So, which platforms are best for online brand promotion in 2021? Here are the top 6 platforms that you can target:
Google is still the number one platform for business promotion. Even though people may be spending more time on other platforms such as Facebook or Instagram, Google still has comparatively more opportunities for business promotion.
The reason behind this is that people come to Google with buying intent. If you are scrolling through Facebook for fun and see an ad for a t-shirt, you may or may not buy. However, if you need a t-shirt and search for one on Google, then you are more likely to buy something.
Google also has an amazing reach with close to 4 million searches being recorded every minute!
If you are going to target Google, you should know which platforms to target. The best digital agency in UK will help you target the right channels more effectively to help you maximize conversions.
While Facebook is not as trendy as it once was, it is still the number 2 platform for targeting customers online. Facebook is a great platform for helping you expand your reach. It helps you target customers according to more specific metrics.
You can also use Facebook as a platform for feedback. Many people love to leave comments and reviews on Facebook, which is ideal for getting real-time feedback. The feedback is also public, which may give you more incentive to prioritize good customer service.
If you want to get the most out of your Facebook marketing campaigns, then have a top digital agency in UK to create the perfect Facebook campaign.
A few years ago, very few people would imagine that Instagram could be used for brand promotion. It's quite surprising how fast this platform has grown in recent years. However, there are still many businesses that don't even have a presence on Instagram!
Targeting Instagram users requires more skill as brands may have to be subtle in their approach. Instagram doesn’t favor a ‘salesy’ approach, which is why you need to be more creative.
You’ll need a UK digital agency to help you develop the best Instagram marketing strategy so you can reach your target audience.
With more than 1 billion active Instagram users, this is a platform that you don’t want to leave out!
It's surprising how little many brands use this platform, considering the amount of watch time on YouTube per day is around 1 billion hours!
The problem is that very few businesses know how to use YouTube in the right way. When targeting YouTube, you shouldn’t only focus on Ads. Although they can get you conversions, most people will skip the ads anyway!
You should ideally have your own YouTube channel and provide high-quality content consistently. Not only will this give your brand more leverage, but it also helps you develop trust in your brand.
If you aren’t sure of how to use YouTube for brand promotion, then have a top digital agency in UK manage your ad campaigns.
Twitter marketing is not for all businesses, but if you want to grow a brand image, then you should try this platform out. With Twitter, you can show your customers that your brand is active and involved in society.
It's a great strategy for improving your PR and will help you develop brand loyalty. With Twitter ads, you can also add links to your website or landing page.
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