The Future of SEO: Trends to Watch Out for in 2023

What are the latest trends in SEO services, and how will they shape the future of digital marketing in Liverpool? How can businesses adapt to these changes and ensure that they remain visible and relevant to their target audience?

In this article, we will explore some of the key SEO trends that are likely to dominate in 2023 and beyond!

The Ever-Changing World of SEO

Marketing and PR are dynamic fields that are continually evolving.

However, among the various marketing subgenres, SEO services stand out as the most fluid and adaptable in Liverpool. It has become increasingly crucial for brands to excel at the art of optimizing their web pages to improve their search engine rankings.

Here are the latest SEO trends and insights that every marketer needs to be aware of in the coming year:

1. Always Use Structured Data

2. The Rise of TikTok SEO

3. Content Is Still King

4. AI in Marketing Isn’t Going Anywhere

5. Optimize Content for Voice Search

6. Prioritize a Responsive & Mobile-Friendly Website

1. Always Use Structured Data

Information on web pages that have been labeled using machine-readable codes like RDFa, Microdata, JSON-LD, and others are referred to as structured data. Search engines can understand each page's content and how it relates to others by doing this.

Structured data should be incorporated into your website's code for best results.

Search engines rely on structured data to understand the information accessible on your website.

Failure to provide them with the appropriate information may result in improper indexing of your site. Consequently, when individuals look for something on Google, your company, rather than a competing firm offering comparable products or services, will appear.

2. The Rise of TikTok SEO

With the help of the mobile app TikTok, users can make quick 15-second video clips. As the most popular app for uploading images and videos globally in 2019, it surpassed Instagram.

TikTok had about 656 million users worldwide in 2021, according to a recent study. By 2022, there will be 755 million users worldwide, an increase of roughly 15% from the current level.

Since Gen Z makes up more than 60% of TikTok's user base, younger users are now choosing TikTok over Google for discovery. It's not surprising that marketers are paying attention to TikTok given the platform's popularity.

You can take advantage of the buzz surrounding TikTok to boost organic search traffic to your website and generate leads by using the right strategy.

3. Content Is Still King

To gather data for analysis, content must be created for an audience to consume.

In addition to enhancing user engagement and accessibility, high-quality content, including visual content like images, videos, and infographics, is crucial for SEO services in Liverpool.

Producing new, worthwhile content that responds to user inquiries and provides solutions constitutes SEO-optimized content creation. Video content is a potent tool for marketers since it is more engaging than text and graphics.

According to a Wyzowl survey, almost eight out of ten users made a software or app purchase after watching the brand's promotional video. 53% of people want to see more video content in the future, and it is converting.

Your website's user experience can be improved and visitors' time spent there can increase, which will improve your Google search ranking.

Additionally, YouTube videos offer a potent opportunity for business promotion.

4. AI in Marketing Isn't Going Anywhere

The use of artificial intelligence (AI) in marketing has become a prevalent topic today, with several ways to incorporate it into marketing campaigns, including chatbots for customer service, email automation, and website personalization.

The market for AI in marketing was valued at 15.84 billion U.S. dollars in 2021, according to recent research.

The study projected that the value would increase to more than 107.5 billion by 2028.

AI in marketing has significant advantages, and with the increasing number of AI tools, it is evident that AI will continue to play a vital role in marketing.

5. Optimize Content for Voice Search

A sizable portion of the current SEO market is lost if mobile and voice search optimization is not done.

By providing a better user experience with the help of Liverpool SEO Agency, optimizing for these channels can raise your search engine rankings and conversion rates.

The rise of digital assistants, like Amazon Alexa and Google Assistant, has contributed to the increase in voice searches.

Currently, 41% of adults use voice search daily, and this number is expected to rise through 2023 and beyond. To optimize for voice search, target long-tail keywords in the form of a question and create blog posts that answer potential customer queries about your business.

6. Prioritize a Responsive & Mobile-Friendly Website

Optimizing for mobile search is a logical step to take along with optimizing for voice search.

The usage of phone searches is expected to rise in the upcoming years. To determine the mobile-friendliness of your website, you can search for "Google Mobile-Friendly Tool" on Google, which will provide you with a box to enter your website's URL for evaluation.

Make sure your website was built with responsive coding and a framework that adapts its appearance based on the device being used to access it in order to improve its performance on mobile devices.

By adding caching, utilizing a content delivery network (CDN), and compressing images, you should also try to improve the loading times of your web pages.

Last but not least, create mobile-friendly versions of your website using Google's Accelerated Mobile Pages (AMP) strategy.

Over the past few years, SEO services have undergone significant changes in Liverpool.

It is no longer sufficient to have a website and aim to rank for specific keywords. The Google algorithm has evolved into a more advanced system, and consequently, organizations must adapt their SEO tactics.

To maintain a top position in search results, it is crucial to comprehend the current SEO trends and their impact on your marketing strategies in Liverpool.

By VROX Content Team - 05 Apr 2023