Your Ultimate Guide to Search Engine Optimization


Your Ultimate Guide to Search Engine Optimization

Have you launched your business website?


But do you really think that just having a website is enough to receive profits?

Well, the answer to this question is a big no!  Because, your website won’t sell if it could not rank on top of Google’s search results.

And, for a higher ranking, you need to optimize your website for SEO! 

It is highly advised to get the best SEO services in Cardiff to manage everything in one go. But this does not mean that you’re bound to hire SEO experts. You can start your website’s optimization on the right foot just with the help of this complete guide. 

Here we’re going to have a look at some basics you can do yourself to optimize your website for SEO. 

Your Ultimate Guide to Creating a High-Quality SEO-Optimized Website

We have divided this post into the following sections:

  1. On-site SEO basics
  2. Off-site SEO basics
  3. Creating Content
  4. Tracking SEO Results

All of these headings highlight some crucial elements that every website must have. Now, Let’s walk through each section step-by-step.

1. On-Site SEO Basics

The most important elements of SEO optimization exist on your own website. Remember, if your website is not perfectly optimized for search engines, you won’t receive audience, clicks, and links. 

Here’re some on-site elements that you need to have on each of your website’s main pages. And most importantly on your homepage! 

  • Title tag 

Google uses keywords to better understand the pages. And, the best place where you can put your keyword is in the title tag. 

The title tag should not exceed 70 characters and should tell the search engine what your page is all about. The golden rule for drafting a professional title tag is to add your brand’s name and your niche’s keywords. So, whenever the search engine tries to find the relevant page, your website remains in front of it. 

Create SEO Friendly Page Titles For Your Website - Best Practices


  • Meta Descriptions 

While title tags are your page’s headline, the meta descriptions are the summary of your page/blog post. This is how meta description looks like:

Meta descriptions help search engines to understand more about your website. By adding different keywords, you can easily rank on top of search results whenever a user searches the services of your niche. 

For instance, if you’re writing a blog post on “7 best SEO services in Cardiff”, then you can use meta description like: “Dive in and discover our top recommended SEO services in Cardiff and choose your perfect fit”, or something like that. What you need to focus on is the bold text. This text isn’t a buzzword, in fact it’s a complete keyword. 

The point of highlighting this text is to let you know that how your niche’s keywords can be added in meta descriptions. 

Apart from that, a precise and attractive meta description can bring you more clicks. Remember, appearing on top of search results is the first step, you still need the users to click on your site. Here, the meta description can do wonders! 


  • Image Names 

If you want to use images, then start using strong keywords in image descriptions and alt tags. This helps the search engines to identify your images based on the specific keyword search.

In easy words, using image descriptions would allow you to add more keywords with the help of which you can stand out easily in search results.


  • Header Tags 

While writing blog posts dividing the entire content into HTML header tags can help the readers and even search engines to realize what each section is about. 

Use keyword pivoted phrases and make sure you use a single H1 for each page. Other header tags can revolve around the subheadings on-page. By this, you can easily break up your content into digestible sections. Look at the image below and see how you can use header tags throughout your content:


  • Schema and Markups 

All done?

Now, you can move one step forward and help the search engines to understand your website better by drafting schema commonly known as snippets. 

Using rich snippets can give you an edge over other webpages and you would start receiving more attention. 

There’re so many types of schema markups that can be utilized by different websites. Here, are some options for you to choose from: 

  • Schema Persona Markup 
  • Organization Schema Mark up 
  • Schema Local Business Markup 
  • Schema Product & Offer Markup
  • Video Schema Markup, etc. 

Not all of these schemas can be used for a single site. Thus, dig deeper and find out which type of markup is suitable for your type of webpage.


  • Links

Link building does not only refer to different websites linking to your page. You can also use internal link within your content to give search engines little more insights about your webpage. The way you interlink your pages can directly impact the ranking of your content in response to the searches.

For instance, if you’re writing a blog on “best SEO services in Cardiff” then you can link this keyword to your SEO services page. And, you can also link different blog posts which have been already published on your website by using some anchor keywords. 


2. Off-Site SEO Basics

Once you’re ready with your website’s on-page SEO optimization, you need to promote your website. And, for this you need to work hard on off-page SEO.

Link building is one of the important tasks regarding off-page SEO-optimization. No matter you run a website in Cardiff or anywhere else in this globe, you probably need more links to rank on top of search results. Having links on different websites means having oodles of votes that refer to your services.

Getting links with anchor texts would help you rank for the specific keywords. This means the more your website would receive linking, the more likely it would rank on top of search results. 

There’re two major types of links: internal linking (already discussed above) and organic linking. 

The second type of linking refers to the links that you don’t have to buy or ask for. The top websites tend to link different pages to their blogs if they find something interesting and informative in such posts.

Most of the websites might face hard times receiving sufficient linking for ranking on top of search results. But, you can easily start building links while keeping in mind the following few tips and practices. 

  • Submit guest posts to the popular blogs of your niche
  • Create a high-quality and link-worthy content 
  • Create social profiles to attract more audience towards your website
  • Reach out to other businesses and see if they can link to your page or not! 

Whether you run a business website or an e-commerce store, you need to focus on both on and off-site SEO optimization of your website. 

And for maximum results, you can even get the best SEO services in Cardiff! 

During all this don’t forget to avoid fatal SEO mistakes!


3. Creating Content

Content is the heart of SEO! 

Posting high-quality content can bring a steady-stream of audience on your doorstep. Further, your website can even start ranking on top of search results.

So, let’s talk about how can you draft a heavy-hitting content for your website: 

  • Conduct a keyword research of your niche
  • Find out what your audience is looking for
  • Design topics as per your audience’s interest 
  • Divide the content in different sections i.e. beginning, subheadings and conclusion 
  • Try to be creative 
  • Use attractive titles and loads of information 
  • Stay precise and to-the-point
  • Follow the top SEO trends
  • Use surprising stats 
  • Link your content with anchor words 

In a nutshell, your content should be high-quality and informative enough that urges the other business and blog pages to link your content. 

But, if you think that creating SEO-optimized content is challenging then get the best SEO services in Cardiff. Because they offer you high-quality content that can uplift your conversion rate. But before making a decision check all the essential factors every ideal SEO services provider must have!


4. Tracking SEO Results 

Last but not the least, every business owner would want to monitor their SEO progress. And why not? Your SEO performance might change on daily basis. So, keeping a track sounds necessary just to make sure you’re heading in the right direction!  

For instance, if your ranking drops you can figure out the reason and fix the problem soon before it’s too late. 

There’re many SEO tools with the help of which you can track your website’s progress i.e., Google Analytics, DataforSEO, etc.


If you follow the ultimate guide provided above, you can easily start off your SEO journey even if you cannot get help from professionals. 

But, if you have the budget then getting help from the best SEO services in Cardiff is worth it!

By - 02 Apr 2021

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