Top 6 Ecommerce Trends that You Should Not be Ignoring in 2020

 

During the current coronavirus pandemic, most businesses are facing financial distress since countries around the world have gone into lockdown mode. 

Meanwhile, in such uncertain times, e-commerce is like a super-power sales force that can work for you round the clock, even when your physical stores have been shut down by the government. 

So, if you want to keep your sales running smoothly, it’s time to refurbish your online store!

We’ve got a list of e-commerce trends that you should NOT be ignoring at all this year.

Ecommerce and Online Stores in 2020

Despite all the ups and downs that you might’ve faced this year owing to the current pandemic, e-commerce websites are still working not just at their best, but even better than before. 

Our list of e-commerce growth trends can help you create a win-win situation for your business by not just selling your products efficiently even during a lockdown, but also by saving money on store rent, utility bills, maintenance equipment, and more. 

However, make sure you choose the best ecommerce solution before we dive into the sea of ways how to make your online store a big hit. 

Done that already? Here’s the list of trends that you should be focusing on in order to make your ecommerce business successful for years to come:

1. Google is the New Online Marketplace

Unless your brand is really well-known in the market, most of your website traffic comes from organic searches and paid ads on Google. 

The reason is obvious, almost every other person looking for a product or service, searches for it on Google and visits the sites that appear on the very top.

So, if you want more customers to enter your online store, make sure they can see you on the first page of Google’s search results. 

Thinking that the good old Search Engine Optimization by experts is all you need?

Well, we’d say no to that.

Sure, SEO help a lot, but, with an ecommerce site in need of higher conversions, you should be optimizing for Google Shopping as well!

Why?

Because integrating your e-commerce website with Google Shopping will result in a Product Listing Ad, and even if your SEO isn’t working so much, this would automatically get you to the top of Google’s SERPs, placing you on the Shopping tab so that all of your potential customers can see you. 

2. There are More Customers on Social Media

These days, social media platforms offer a lot more than just likes, shares, comments, and cute cat videos. They have turned very much into search engines and as much as 55% of online shoppers buy stuff directly from a brand’s social media post. 

With built-in embedded links, such as the “Shop Now” option that Instagram offers, it has become easier for businesses to advertise their products on social media and attract more traffic to their e-commerce sites. 

Plus, the best part is, Social Media Marketing allows you to target your prospective customers on platforms where they spend hours daily. 

For the best results, you can make use of the latest “influencer marketing” trend, or add some user-generated content in your posts on social media, such as product reviews by happy customers. 

Here are some stats to help you understand just how effective marketing on social media can be:

3. Mobile Shopping Growth is Unstoppable

When it comes to social media, don’t forget keeping in mind that your potential customers are probably looking at your posts while using a mobile device. Which means, if they like a product on your social media page, they’re gonna wanna buy it right away, and for that, none of your customers would be turning on a laptop. 

So, choose an ecommerce solution that’d help you create an online store that’s optimized for mobile devices. Because:

4. Personalized Shopping Experiences are a Big Hit

Did you know that more than 50% of online customers say that personalized experience is important?

Not just this, but up to 74% of marketers believe that personalization helps in advancing customer relationships. 

So, if you want to keep those online shoppers satisfied and returning to your online store, invest in not just the best ecommerce solution, but also in personalization tactics. 

That’s because, with so many options available out there, customers are looking for more than just quality product, they want a great user experience and simplified online shopping.

Also, believe it or not, experience is one of the key drivers for a customer to return to your ecommerce store. 

5. Brands are Supporting Environmental Efforts

Each one of us knows that we humans are not doing a good job when it comes to the mother nature and environment. However, a lot of consumers have started changing their decisions based on how environmentally friendly the retailer is. 

In a sense, companies that are more environmentally mindful, such as those who use recycled or biodegradable materials to reduce shipping waste, are likely to attract more visitors and convert them. 

Don’t believe us? Have a look at the stats below:

6. Augmented Reality is Transforming Online Stores

AR or Augmented Reality is not too far into the future now. Even, some brands have already revolutionized customer experience on their ecommerce stores by investing in this latest digital system. 

How it helps?

Well, online stores have always faced this real big challenge, that is, customers cannot see or try on any of the products before buying them online. 

Augmented Reality is helping in solving this problem by allowing online shoppers to try on a certain product virtually, such as a pair of sunglasses, without actually touching it. Cool, isn’t it? 

And, according to recent studies, over 120,000 online stores would be using the AR technology by the year 2022.

All in all, e-commerce success is majorly about the experience that you’re providing your customers with. And, to be good at that, you need to focus on the latest trends while making sure you choose the best ecommerce solution out there!

 

 

By VROX Content Team - 20 May 2020

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