Marketing Strategies to Adopt During the Coronavirus Pandemic


Marketing Strategies to Adopt During the Coronavirus Pandemic

With the coronavirus pandemic affecting numerous countries all over the globe, it’s a changed world out there, one that demands change from us as well! 

During these uncertain times, it’s getting quite hard for marketers to determine where to begin. Within a span of few months, consumers around the globe have shifted to protection mode, entirely focused upon keeping themselves and their families safe from the fast-spreading virus. 

The reason why marketing during the pandemic isn’t too easy is majorly because most of your customers are locked within their homes, unable to stay socially connected, shop, go to events, or carry out other routine tasks. 

So, as a business owner, or a digital marketing expert, it’s high time that you should develop a marketing strategy that can help you get through the current crisis, and emerge from it stronger than before. 

Confused? Worried? Don’t know what to do?

Well, don’t stress yourself anymore, we’ve piled up some great marketing strategies that you can adopt to stay afloat during the COVID-19 breakout.

How to Market Better During the Pandemic?

Coronavirus has transformed our lives completely, and adjusting to the ‘new normal’ can never be too easy.

However, as a business owner, what you need to focus on is the question of “how to keep your customers engaged during the current pandemic?”

To deal with the issue at hand, numerous brands have adopted various creative marketing strategies that are majorly focused on increasing customer engagement through effective social media marketing.

Here are a few marketing strategies for you to consider:

1. Use Social Media Platforms for Better Engagement

Considering the fact that a huge number of people around the world are stuck within their homes, with nothing much to do and nowhere to go, there has been a dramatic increase in the hours spent by individuals on social media platforms, as they try to stay somewhat socially connected to the world and people outside. 

Considering the rise in the usage of social media, if you want to communicate to your customers during the current crisis, social media marketing can be your best bid. 

What can you post in order to stay active on your social media pages?

Well, you can start with showing your customers that you care about them, as well as your employees. 

In other words, share your crisis management strategy on social media, and also the steps that you’re taking to keep your employees and customers safe. 

Apart from this, you can let your customers know if you’re taking online orders, providing free shipping, or any other steps that you’ve taken to provide your customers with quality products and services while they’re stuck within their homes. 

Moreover, sharing uplifting messages, and tips on how to stay physically and mentally healthy can also be a great idea. 

All in all, it’s time to partner with a digital marketing company that offers effective social media marketing by experts to help you stay connected. This way, you’d be able to build better communication with your customers during the course of pandemic. 

2. Spread Your Message Through Influencer Marketing

When it comes to promoting your brand on social media platforms, influencer marketing is an increasingly effective strategy owing to the credibility of influencers. 

In times of a crisis such as this, it’s best to choose a spokesperson for your brand who’s trusted by your target audience. This is the major reason why numerous brands and local businesses have integrated influencer marketing in their marketing strategy during the pandemic. 

Other than that, influencer marketing can actually help attract more visitors to your website, and even convert them into buyers. 

Have a look at these influencer marketing stats below:

3. Stay Focused on Digital Campaigns

With the lockdown resulting in the closure of most brick and mortar businesses, it’s getting difficult to stay connected with your customers. 

During this time, your best bet can be focusing on digital campaigns, such as email marketing and social media campaigns, in order to keep your customers engaged.

Moreover, since there’s been a huge decline in the sales of almost all businesses, except those offering food and healthcare services, online stores have become not just important, but a necessity. So, invest in the best ecommerce solution right away!

In case you already have an ecommerce store and are wondering how to attract visitors, go for Search Engine Optimization

In addition to this, paid marketing campaigns such as Google Ads can also help increase your profit, if done right by Google certified specialists.

Other than that, uploading well-researched, informative, and useful blog articles or videos can also be of immense help in increasing your web traffic and keeping your customers engaged. 

The most important thing while marketing during a crisis is knowing when to pivot and re-strategize your marketing campaigns instead of continuing with ads that may not resonate with your target audience anymore.  

4. Keep Prioritizing Physical and Mental Health

When you’re advertising your products digitally, do not forget that quarantine life isn’t easy for your customers. 

Although a lot of companies have implemented work from home policies, majority of your customers are struggling to stay emotionally healthy while social distancing.

On such an occasion, it’s best to incorporate ad campaigns that prioritize heath and are focused on letting your customers know that you’re thinking about them.

Have a look at how some of the largest brands are doing this:

All in all, during the current pandemic, the only best way to ensure that your customer relationships outlast coronavirus, is by staying active online, and letting your customers know that you care. 

Don’t have the time to manage your social media accounts, work on Google Ads, improve your site’s SEO, and create quality content all on your own? Partner up with the best digital marketing agency and stop your business from drowning due to COVID-19!



By - 01 Jun 2020

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