How to Ask and Get Customer Reviews?

Do you know why social media marketing agencies in the UK or anywhere in the world give importance to relationships with consumers?

Because your customers can make or break your online reputation!

Are they giving you 5 stars?

Or 3 and a half stars to utter their dissatisfaction?

Reviews have become the most crucial customer acquisition strategy in 2021.

It might seem awkward to ask for feedback or review from customers, but if they are happy with your service, they would love to say a few happy sentences about you.

Here we have shared three possible ways to ask for customers' reviews.

But are reviews really important? Let's understand why.

Why Are Reviews Important?

Customers want to know how other people feel about the product they want to buy because that's what makes them trust your service more or less.

Only a few negative reviews could influence your prospects more than your entire sales funnel.

But there is always the other side of the coin - if a negative review can break it - a positive review will make it and let your consumers choose you over your competitors.

What if I tell you 4 in every 5 customers read reviews before making a purchase? The same study reveals 79% of customers read reviews to know the product is good enough while 61% read to make sure the product works smoothly.

Another latest research from Hubspot found that consumers trust their friends and family when they need to buy a service or product online.

If they don’t have any recommendations, consumers trust the reviews more than anything else - be it the powerful product description, high-end visuals, or even the good pricing.


Reviews also help you improve your business operations.

You can figure out where people are struggling with it or not engaging enough with the content of your product.

This will help you grow as a business owner and increase revenue for your company in the long run.

Following are the best possible ways to ask for reviews from customers:

1. Reach Out to Your Customers on Social Media

Let your customers know that you value their opinion, and ask them to write a review on your social media store.

If you have a large following on Facebook, Twitter, Pinterest, or Instagram, ask for feedback in front of your audience.

Not only will the request be seen by more users, but they'll know that you value their opinion and are genuinely interested in their thoughts.

Take the screenshots of positive reviews and share them on Facebook and Instagram with the customer's permission.

Many of your customers will also suggest more ways to improve your services, note them, and thank you, customers. It gives them a gesture of connectedness.

If you find a specific comment or review on your social media account that is particularly helpful, jot down the information and the user's name on a notepad.

Think of ways you can implement these ideas and put them into practice in your future marketing efforts.

2. Send a Quick Email

One of the finest ways to get customer reviews is by sending a simple email with a personal note.

If you know they've recently purchased the product, send them a quick email thanking them and asking for feedback.

You can even add a link to your website's contact page, where customers can leave reviews on your specific product.

A brief, friendly email asking for feedback can go a long way. You could say something like: "I hope you're enjoying the (product) and I would love to know what you think! If you have a moment, please share your honest feedback using this link."

However, if you receive negative reviews, respond immediately.

Show them that you take responsibility if the fault is with your product or service and assure them of proactive customer service.

Remember, many of your consumers may not feel good to leave public feedback on the site, but they will surely provide an email response.

3. Ask for Feedback in Person

Let your customers know that you genuinely want their input, and ask them to share it with you in person by sending a quick email or having a one-on-one conversation after they've made the purchase.

People usually don’t reply to formal emails from businesses but they reply when the email is from the CEO of the business.

They will appreciate the gesture and are likely to provide valuable insight into how to improve your product in the future.

4. Create a Feedback Form

If you're selling an intangible service, such as SEO services in Cardiff or the UK, create a short survey to send to customers via email.

Engage them by asking open-ended questions about what they liked and how you can make improvements for next time.

Include a link in the email and be sure to provide a deadline so they know when to expect it. The possible open-minded questions you can ask:

1. What do you like the most about (product)?

2. How can we improve our services?

3. What would you recommend to us?

4. Would you buy this product/service again?

5. What was your experience with the ordering process?

Once you receive the responses, analyze them and do whatever you can to implement the improvements.

You don’t need every review to share on your store or social media accounts. Some reviews are to improve your services without sharing them with your customers.

Understand what consumers want, solve their pain points, and silently scale your business.

5. Ask for Reviews from People Who Availed the Free Service

The best strategy is to gain as many reviews as possible in the beginning.

But why will people leave you reviews when you don't have sufficient followers and no brand exposure in the very first place?

That's where you let customers try your product or service for free. When you're offering a free service, let customers know that they can expect to receive a survey or feedback link in their inbox.

If they availed your services, they're likely to take the time to give you some honest feedback.

For instance, if you are a digital marketing agency in the UK, this strategy will surely give you exposure and possibly you can reach more potential clients.

That's how top digital marketing agencies in the UK grow their portfolio and once you have feedback and testimonials, hunting bigger fish becomes easy.

But if you are just starting out, you should follow easy steps to create your perfect digital marketing strategy.

6. Offer an Incentive

Who doesn’t like discounts?

You can offer customers an incentive for leaving feedback on your site or store.

For instance, a 20% discount on your next purchase or entry into a contest that requires customer participation will surely improve your business leads.

For instance, you can improve your social media profile by running a contest where you can invite followers to like and share your post with friends and family in order to win a free SEO audit.

You will get user engagement. This social media organic reach strategy will set you as an authority in the industry and invite many potential clients.

7. Give Your Best Users a Shout-out

Remember, not everyone who purchases your services will leave a review. The truth is people don’t have time.

As 1 out of 10 people come back to leave a review and they are the ones who are absolutely happy with your services or completely disappointed. 

If one or two people have been leaving great reviews, let them know that you appreciate their support by giving them a free sample or product discount.

Reach them through email, address them by their names and give specific discounts.

They will be more likely to keep up the great work and provide more feedback in the future and also shout out about your services in their friends and family circle.

That’s how most businesses do word-of-mouth marketing and build valuable relationships with customers.

8. Monitor Your Messages

Many customers hesitate to leave a public review.

Most of them will reach you in your inbox and provide you feedback, be it good feedback or negative concerns.

In that regard, check your messages frequently, especially if you offer an online store, so that you can respond to positive reviews right away.

If a customer has negative feedback, show concern but remain respectful even if they are venting out of frustration. Thank them for their comments and let them know that you're working on the problem.

When you finally have resolved their issue, leave them a personalized email.

Show them gratitude for being patient and how their negative feedback helped you improve your services.

Your positive energy in your communication will encourage even your angry customers to leave some good words about your customer service.

The key to getting good public reviews is through building good relationships with customers.

Every business is different from others, so is their audience.

It’s difficult to understand audience demographics and their hopes, dreams, and social attitudes to determine what strategy can help you get more customer satisfaction and social media engagement.

That’s where a top digital marketing agency in the UK can help small businesses to get a smooth online presence

By - 17 Sep 2021

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