Whether your business model relies on online marketing or you have just started digital marketing after the COVID pandemic, targeting the right platforms is key to digital success.
When you think of the best digital marketing platforms, the first thing that comes to mind is social media. Ever since Facebook introduced the concept of scroll entertainment and social online interactions, social media has become a regular part of most people’s routines.
However, creating the right social media strategy can be quite tricky. Whether you do your marketing or have a professional social media marketing agency in UK manage it for you, it’s important to have a clear understanding of how social media marketing works.
So, why do some businesses manage to get thousands of followers on social media while others barely manage to break even? Fortunately, there’s no “secret” to creating the perfect social media strategy.
Read on for professional tips on how to create the ideal social media advertising strategy for fast online brand growth.
Do you know a business owner who's strategy is to "capture the market with best price offers"? Even though they may not have this as their strategy, many businesses make the mistake of doing something similar to this.
So, why should you create a separate social media targeting strategy? Can't you just use a single marketing strategy on all platforms?
While your core competitive strategy should be the same across all platforms, you will have to change your strategy slightly to fit the dynamics of social media. This is why it's important to have the best social media marketing agency in UK to help you create unique targeting strategies based on the platform you are using.
Here are some professional tips to help you grow your brand using social media:
If you think that simply spending more on ads will help you grow your brand, then you are making a mistake. Unlike Google ads, social media ads aren't effective without proper organic backing. Unfortunately, many business owners find it easy to simply invest in ads and wait for results.
If you do this, you will be losing money- and potential customers.
Always create a complete strategy for social media marketing to include ads, posts, video content, educational material, and customer support. The top social media marketing agency in UK will help you create a strategy that covers all dimensions of social media for better ROI.
Just because each platform is different, doesn’t mean you should change your whole branding to suit the platform’s requirements. If a platform doesn’t seem to fit your brand, then it probably isn’t for your brand.
For example, selling corporate office space rentals on Instagram will never be a good idea, and you’ll probably end up losing money on any advertising. Customers prefer brands that are consistent and trustworthy and one way to build trust is to keep a unique branding style across all platforms.
At most, you can adapt your content according to different platforms. For example, a Facebook article may be a bit longer than one on Instagram- even though the content may be the same.
This may sound obvious, but it isn't. Knowing your audience isn't just about knowing their age bracket or income range. It's about knowing their hobbies, habits, social interactions, buying behavior, and much more.
The best social media marketing agency in UK will help you create the ideal “persona” customer that will guide you when defining your marketing strategy. For example, knowing that your target audience usually checks their Instagram between 8-11 at night allows you to post content just before that so your chances of interacting with your target audience is maximized.
Unless your brand name is well known, most customers aren't going to buy the first time they see your product offerings or other deals. Most customers will interact with your brand in some capacity and then leave without purchasing.
However, this doesn’t mean the deal is lost. Most brands may have to interact with a customer several times before they make a sale. Create a good funneling strategy that includes retargeting so you can make the most of warm leads.
This may require you to link different platforms to improve your chances of converting a lead. For example, you may link your SEO strategy with your Google Ads and social media marketing, creating a complete funnel for targeting potential customers.
Ok, you may be wondering what storytelling has to do with marketing? The answer is everything!
Most brands follow a robotic way of promoting their products that makes it seem as if they aren’t genuine. Tell a story around your brand, connect with customers directly and use customer reviews or videos as part of your marketing.
You can also use influencer marketing for this as many good influencers are natural storytellers.
If you are going to target customers the right way, then you'll have to talk to them in their language. This means using the tone, style, and slang of your customers. However, make sure that it stays in line with your brand image.
Also, don't be afraid to use emojis, expressions, and other characters to speak with emotion and interact with customers on a personal level.
Even a top social media marketing agency in UK knows the importance of personalized customer interactions, which is why they will create content that matches the style of the target audience.
Hashtags are a great tool for ranking on trends, but most brands overdo it. You may have seen posts that are so filled with hashtags that they look more like coding!
Overapplying hashtags will make them seem fictitious and robotic.
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