All businesses need well-planned and impactful marketing campaigns to attract customers, generate leads, and drive sales. And, as you might already know, traditional marketing tactics don’t really work too well in the digital world.
So, as a business owner, what you actually need is to engage your customers and unleash your brand through creative content marketing.
Wondering why is content marketing effective and how can it help your business grow?
Keep reading to find out what our expert digital marketers have to say about the power of content!
In the world of digital marketing, content is a great way of attracting visitors to your site and converting them into customers through the magic of words.
Every single day, a huge number of prospective customers conduct searches to find easy solutions to their problems, and quick answers to their questions. Which means, if you’re successful in providing your prospects with just what they need, at the right time and on the right place, there are high chances of them trusting your brand and ending up buying from you – either online or by visiting your physical location.
But that’s not all! Content marketing can help your business in a lot of other different ways, and most importantly, it has the power to increase your sales!
Here’s how you can use content marketing to boost your sales:
According to SEO experts, content plays a major role in improving a site’s ranking on Google, or other search engines.
However, it’s important that you create content that isn’t just optimized for search engines, but is something that your prospective audience would love to read.
For starters, you can look up and analyze the kind of content that your competitors are posting, and start creating unique content while keeping in view your customer persona.
Moreover, to rank higher on Google’s Search Engine Result Pages and maintain that position, keep creating and posting new content that’s of high-quality, unique, informative, and includes backlinks to your website.
Plus, don’t forget adding relevant keywords if you own a small business, since keywords are one of the most important ranking factors for local SEO.
Once you’ve published SEO optimized content on your site, it’s likely to receive more viewership from prospects due to higher ranking on SERPs.
By uploading content that includes the right keywords, you can make your site pop up in front of your prospects’ eyeballs, and once they’re your visitors, it’s easier to convert them into buyers!
In addition to this, when trying to rank your site for a difficult keyword, try to cover all the points that your competitors haven’t talked about. Also, remember that longer posts rank better in search results only if they keywords aren’t stuffed and the content is of high-quality.
Moreover, you can also add images in your blog posts for more web visitors and increased customer engagement. Here’s a little something on how effective content can be:
Another great way how you can increase your sales through content marketing is by adding a call-to-action in your content.
In this way, you can encourage readers t have a look at your offered products and services. For instance, if you own a business of handmade carpets and are posting tips such as “how to clean a wool rug”, you can wrap up the article with something like “buy handmade wool rugs online” and add a link to your online store.
However, when adding CTAs, avoid creating an overwhelming effect with too many pop-ups or links as that may distract or annoy the reader.
Here’s the content marketing sales funnel to help you further understand how content actually converts visitors:
Product tutorials, guidelines and helpful video content can be highly engaging, especially if you present the information in an interactive manner.
One of the major reasons why informercials attract a huge number of visitors is because they explain the functionality and benefits of a product thoroughly and tend to be quite useful.
Plus, tutorials are great for letting your visitors learn about your product and convincing them to buy from you. Also, through helpful content, you can establish a positive brand reputation and build customers’ trust.
In addition to this, articles get more attention than ads!
If you’re really wondering why content marketing works, then you need to understand the fact that earning customers’ trust is the way to increased conversions. And, what’s the best way of building trust? Of course, testimonials!
Letting your prospects know about your services or products through the words of satisfied previous customers can help persuade them to buy from you.
Testimonials are often considered an invaluable marketing tool and can act as your silent salesman. Don’t believe us? Have a look at these latest online review statistics:
If you have enough time and budget, don’t ignore the importance of video content in your content marketing strategy.
That’s because video content, without any doubt, tends to be more engaging and effective as compared to written articles or infographics.
Here are some statistics in case you’re being skeptical:
Once you’ve created quality content, posted it on your site, it’s time to start thinking about getting it in front of your customer base and the prospects.
Now, no matter what type of services you provide, there’s a high probability that a huge number of your prospective customers spend hours using their social media accounts every day.
Thus, we recommend you to use social media marketing as a part of your content marketing strategy to attract more customers and increase brand awareness.
Also, social media platforms can help you better reach your target audience and make them visit your site. Moreover, according to SEO experts, being active on social media can also have a positive impact on your search engine rankings!
All in all, investing your time and money in content marketing is sure worth it, as it can help you attract more customers, generate higher leads, and increase your sales for improved revenue!
Can’t create engaging content on your own? Then partner up with a digital marketing company with a team of expert content creators who can get the job done for you.
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