5 Essential Skills for SEO Specialists to Succeed in 2023

SEO is a rapidly changing field, and SEO experts need to have the right skills to stay ahead of the competition.

As we move into 2023, what are the five most important skills that SEO experts should have? What new technologies and techniques should they be aware of? How can experts like the best SEO company in Cardiff ensure that their SEO efforts are successful?

In this article, we will explore the five essential skills that every SEO expert needs in 2023.

How to be Successful as an SEO Expert in 2023?

As the best SEO company in Cardiff, we understand that success in the world of SEO requires more than just technical expertise.

In 2023, SEO experts need to possess a diverse range of skills and stay up-to-date with the latest trends and user behavior.

To maintain our position as the best SEO company in Cardiff, our team of SEO professionals is well-versed in marketing, web design, project management, business strategy, coding, and creative writing.

By continually expanding our knowledge and keeping up with the latest technologies and techniques, we can ensure that our clients receive the best possible results. Here are the top 5 skills that are essential for anyone looking to succeed as an SEO expert in 2023:

1. People Skills

2. Technical Skills

3. Good Old Fashioned Keyword Research

4. Watch Trends and Be Flexible

5. Mobile, Local, and Social

 

1. People Skills

Collaboration and teamwork are crucial for SEO experts including the best SEO company in Cardiff to achieve successful SEO. They must collaborate with clients, PR experts, marketing managers, influencers, social media experts, coders, and other pertinent parties.

In 2023, having strong interpersonal skills will be essential to putting an SEO strategy into action.

As remote work becomes more common, it is even more important to be able to effectively manage projects using tools like Trello, Monday.com, or Asana and to be able to bring a team together using online platforms like Zoom.

2. Technical Skills

In 2022, SEO specialists will need to be skilled in the use of Google tools like GA and GSC as well as HTML, CSS, JavaScript, A/B testing, and these languages.

Finding and fixing problems, such as broken links, will need the application of technical abilities.

The implementation of canonical tags for domains, the improvement of page speed, and the incorporation of structured data can all be accomplished by utilizing your technical skills.

On-page technical expertise by the best SEO company in Cardiff is crucial since it may help with issues like duplicate title tags, meta tag optimization, image optimization for SEO, and improving backlinks.

SEO specialists' performance can be improved by having coding abilities in their toolbox.

3. Good Old Fashioned Keyword Research

Keyword research is an essential part of SEO that cannot be overlooked, but there are tools available that can save time by performing the research for you.

By using efficient tools provided by leading platforms such as Ahrefs, Semrush, and Neil Patel, you can stay ahead of your competitors.

With these tools, you can effortlessly locate both long-tail and short keywords, question-based keywords, and your primary keywords.

Additionally, you can leverage these tools to identify your competitors, analyze the intent of pages for specific keywords, and much more with assistance from the best SEO company in Cardiff.

While conducting comprehensive keyword research can be a time-consuming process, it is the backbone of an effective SEO strategy.

4. Watch Trends and be Flexible

In 2022, SEO professionals will need to adjust to Google's frequently changing algorithm by performing experiments to ascertain which titles, meta descriptions, keywords, and other elements produce the best results.

Examples of experiments that can be done include comparing various content types, such as videos, images, or graphics, to see which one encourages users to stay on a website longer.

In order to evaluate the effectiveness of your SEO strategy, it is also advisable to use split testing.

Maintaining flexibility is essential, and if a tactic fails to provide desired outcomes, it should be abandoned. It's important to constantly research new tactics and gauge how they will affect the ranking of your website.

During the testing period, website traffic may fluctuate, but the knowledge gained from the studies can be very helpful.

Despite the fact that it may be hard to please Google's constantly altering algorithms, it is crucial to be aware of the key algorithm modifications that are made more frequently every few months.

Last but not least, it's critical to not be scared to experiment and try out different strategies.

5. Mobile, Local, and Social

When discussing SEO in 2023, it is crucial to address the topics of mobile devices, local SEO optimization, and social media.

SEO specialists from a Cardiff SEO company should focus on mobile-friendly SEO, considering that the majority of mobile users conduct local searches.

As the use of mobile devices continues to surpass that of desktop PCs, prioritizing mobile optimization has become more critical than ever before.

This is because mobile devices account for between 50% to 80% of website traffic, and any SEO agency must keep this in mind while developing their strategies in Cardiff.

In addition to other strategies, SEO experts should also focus on social media to identify potential marketing opportunities and stay abreast of user trends. On average, users spend 147 minutes daily on social media platforms.

Although social media platforms do not directly impact SEO rankings, links shared on these platforms can enhance brand exposure.

Furthermore, social media performance analysis and social listening can help SEO experts refine their content strategy and identify trending keywords.

By VROX Content Team - 13 Mar 2023